“If Shopify is to teach someone how to fish, using WordPress for your e-commerce store is like giving them a mediocre fishing rod that blows up if you try to change the bait.”
— Cornelis Olsen Founder & Shopify Expert
Phase 1: Workshop & Research
Phase 1 focuses on getting a clear view of the playing field through setting a solid foundation of research.

We initiate the phase with a 1.5h collaborative workshop to create common understanding of what we want to achieve. The material is then documented and used when diving into inspiration for the Homepage, Product Page, and Sidecart.

By researching other e-commerce stores and digital products we can identify great features and how they can fit in your companies context. A homepage might not be rocket science, but some do it better than others and we always prefer to do it better.
Phase 2: Design & Locking
From the inspiration and structure set in Phase 1 we begin Phase 2. Design.

Phase 2 will be done in the cloud based design software Figma. Phase 2 will consist of parallel work where we build the Web Kit and Sections at the same time as creating the high fidelity design of the Homepage, Product Page, and Sidecart.

The web kit will be a tool for future design connected to the Shopify store. It will host the bits and pieces of the store, such as styles (colors, fonts, spacing and shadows), as well as components and sections (such as icons, buttons, pop ups, text fields, etc.).

When the design in Figma is 100% agreed upon we lock the design. Once this has been done, no changes may be made.
Phase 3: Development & Quality Assurance
Once Phase 2 is completed and the design has been locked, it is handed over to the development team. They then build the designed store in Shopify.

Parallel to their work, you as the store owner will create and import content and products to the store. We will initiate this with an introductory Shopify gothrough, no matter your previous experience in Shopify.

Once the site is fully developed and populated with content and products we will quality assure the store. Our QA-team tests and secures everything on the site to make sure it works as intended and looks as the locked design in Figma.

Here we also create the replica B2B website + login.
Phase 4: Launch & Bug fixing
Once the Shopify store has been fully developed, populated with you content and products, as well as quality assured, we push it live.

Once the store has gone live there will be one week of bug checking. This means that during one week you and the coi team will be checking for things that do not work as intended. Because even though we quality assure the site before it goes live, there will always be something.

Urgent bugs will be fixed right away, while less urgent will be put into a list in Trello. Once the week have past we lock the bug list and fix all issues. Once the list is completed the project is officially done.

If you’d like to continue working with us after the project is completed, our door is always open.
Phase 5: SEO
Once your content is imported we’ll make sure everything is in line with regards to Search Engine Optimization.

We’ll make sure all the pages have a suitable meta title and description along with proper headlines that better structure your content. If the search engines don't approve of the structure you most likely won’t be found by any customers.

If people search for your kind of product online you want to make sure that you are visible in the search results.

We will research the competition online and se what improvements in terms of SEO that kind be made in your specific branch. The goal here is to make sure to rank your webstore towards the top of all search engines results related to the product that you sell.
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